ブランドコンセプト

Part of a Lifetime Sports Company.

ONOFF is a leading golf brand under Globeride, a Lifetime Sports Company in Japan dedicated to making people live richer more fulfilling lives through sports. A market leader for nearly 60 years in fishing gear and sports equipment, we changed our name in 2009 from DAIWA SEIKO to Globeride, Inc. to better represent our expanding global network and our goal to be recognized as a world leader in sports innovation and manufacturing.

Respecting Tradition... dedicated to lifestyle.

2018 will mark ONOFF's 18th year as a premium lifestyle golf brand in Japan. ONOFF has catered to the most demanding golfers in their quests to live, breathe and play golf. Understanding that the golf club is more than just a tool, but also an extension of a player's body. ONOFF has strived to constantly innovate and improve designs, materials and manufacturing, all to further performance. ONOFF also believes a great performing brand should also be a great looking brand and because of this consistently sets the bar as one of the most stylish and fashionable performance golf brands in Japan.

Our name ONOFF reflects our brand concept of creating products and a lifestyle that cater to those who make golf a big part of their lives both ON the golf course and OFF the golf course. We believe that golf for many is a reflection of how to live life; having fun, trying our best, respecting rules and manners, showing good sportsmanship, enjoying nature and living life to the fullest. These aspects carry over from the game of golf to each individual's daily routine. ONOFF, enjoy life, enjoy golf.

Exclusive designs for a variety of golfers, made in Japan.

Our core ONOFF product lineup is made of 3 different series. AKA, KURO and LADY. AKA and KURO are Japanese words for RED and for BLACK.

AKA : Designed for players who desire automatic performance and maximum distance. AKA technologies and designs focus on creating ease of use and help players make better shots, for more distance, better accuracy and in turn, better scores and more enjoyment of the game of golf.

KURO : Designed for the player who wants all around performance, distance, forgiveness and stability and control. Easy enough for the amateur golfer but also enough to satisfy the best of players and pros. Designed in collaboration with top Japanese tour golfer Shingo Katayama.

LADY : Exclusively designed for LADY golfers featuring ultra lightweight clubs packed with technology to improve ease of use and to create more distance. Easy to swing with great feel and stylish looks to appeal to lady golfers of all levels. Refreshing and flexible.

We also feature our LABOSPEC division which creates special edition clubs and provides custom fitting and custom built clubs with our own in house LABOSPEC shafts for even the most demanding golfers. The LABOSPEC division also provides tour support for several of our top Tour Pros in Japan including 31 time Japan Tour winner Shingo Katayama and 22 time JLPGA winner Ji-Hee Lee.

Besides golf clubs, ONOFF also produces stylish accessories such as golf bags, gloves, shoes, head wear and apparel.

Leading design, manufacturing and DAIWA CARBON TECHNOLOGY.

With manufacturers controlled by the rules and conforming limitations in golf, ONOFF strives to increase performance of our golf clubs by using technology to improve ease of use. Easier to play golf clubs that feature larger sweet spots, optimal spin and launch thanks to optimal center of gravity, help golfers make better shots. Better shots equal more distance and more accuracy and in turn better scores and more fun.

Some of our key design technologies include (and are not limited to):

POWER TRENCH - Specially designed grooves strategically placed on each head to improve the head's repulsion power by creating more consistent flex and recovery in the head at impact. The dimensions, placement and shape of each groove is carefully thought out to help increase the sweet spot and increase ball speeds and distance.

HYPER EFFECT FACE - A variable thickness face designed to widen the sweet spot and to work in synergy with the Power Trench to improve ball speeds and distance. By varying the thickness in different areas on the face, not only is the rebound area enlarged, feel and sound are also improved at impact.

GRAVITY CONTROL - Optimizing the center of gravity in each head through strategic weight placement. Gravity Control helps create a more powerful launch, optimal spin and helps the head square to the ball for better impact. Better impact equals more distance and more accuracy.

MULTI LOCATION SOLE - We've carefully designed the sole on the fairway woods and utilities because we know that when a club makes contact with the ground before or at impact, this resistance or friction can slow down the momentum of the club/swing as well as alter the direction of the clubs impact, thus losing distance and accuracy. The Multi Location Sole reduces friction with the ground allowing the club to accelerate through a more square impact for better distance and stability.

Decades of experience with carbon materials creating unrivaled quality and performance.

DAIWA CARBON TECHNOLOGY - Daiwa Carbon Technology is what makes ONOFF stand out from pretty much every other golf brand. All of our shafts are designed, developed and produced in house specifically for each model they will be fitted with. This creates a perfect synergy in performance and feel. DAIWA has been a world leader in Carbon technology for many decades and owns hundreds of patents regarding the use of carbon sheets in fishing rods. DAIWA has proven it's technical capabilities over the years in creating the lightest, strongest most durable carbon fishing rods in the world, used in oceans, lakes and rivers, all far harsher conditions than on the golf course. This DAIWA DNA, techniques and quality, have been passed on to the manufacturing of ONOFF golf shafts, an expertise unmatched by any other golf club manufacturer.

HIGH MODULUS CARBON - Not all carbon is created equal. ONOFF shafts with DAIWA CARBON TECHNOLOGY feature high modulus carbon materials meaning they are more consistent in performance. High modulus carbon contains more tightly packed fibers which create a higher stiffness per cross sectional area. This allows ONOFF shafts to achieve super light weights without compromising high performance consistency and stability. When a shaft loads on the back swing, it's shape deforms and ovals. The denser and smaller fibers allow a shaft to recover its round shape more quickly and consistently reducing energy loss and a reliance on timing. Just swing away for consistent results and distance.

BT SYNCRO DESIGN - There are two key actions in a shaft during the swing. The way the shaft bends and the way the shaft twists. Both these factors affect the performance of a shaft ie it's consistency and it's ability to load and release energy as well as the shaft's ability to square up to the ball consistency and also the feel of a shaft. With our BT Synchro design philosophy we optimize and match the Flex Rigidity and Torsional Rigidity points to improve impact efficiency. This allows the shaft to load and release energy more consistently for better feel and more ease of use. Automatic performance and less worry about timing .

The art of made in Japan - Monozukuri.

What do people think of when they hear the phrase "made in Japan"? They think of unique designs and unmatched quality. They think of style, innovation, and premium craftsmanship. ONOFF is proud to offer it's products as made in Japan and to stand behind the Japanese concept of "monozukuri". Monozukuri can simply mean making things or creating things, but for the Japanese the meaning is so much deeper. It is an attitude and state of mind. It is the spirit of not only making excellent products, but also constantly striving to improve them, through better designs and better manufacturing. Better designs, better craftmanship in turn creates more visual appeal and better performance.

Playing golf and living life with ONOFF.

Step up to the first tee.
Feel the breeze.
Admire the nature around you.
Feel the club in your hands.
An extension of your body.
Setup with confidence.
Pick your target and relax.
Swing away freely.
Watch the ball fly down the middle of the fairway.
Smile.
ONOFF
golf matters.